About us

Who we are, why a frog, and the gap we exist to fill.

Kapa the frog, pointing

Taiwan Frogcast

is a Taiwan-centered media project by a registered non-profit, Frogcast Society. Our mission is to serve as a trusted gateway for the world to understand Taiwan by producing verifiable, citable, and shareable content. We help global audiences navigate Taiwan’s realities, values, and threats, while strengthening public literacy against information manipulation and cognitive warfare.

Why a frog?

Frogs are indicator species. When a wetland starts to die, the frogs are the first to go quiet. Taiwan sits in that position — its democratic survival and its place in the semiconductor supply chain are both indicators of how the wider system is doing. Our brand character, KAPA (Taiwanese for “frog”), is an approachable host who guides audiences through complex issues.

The approach is simple: lower the barrier with charm, build authority with evidence.

Look again at the frog

Most people see the frog first. Look again: the two pale triangles stack into — the character for Taiwan. Taiwan is not the backdrop of this project. It is the character the whole mark is built from.

Then step back, and the frog is also a desk microphone — the head is the capsule, the body is the stand. That is the other half of the name: the frog, and the broadcast.

Gua, gua, gua.

The Taiwan Frogcast frog mark

“When Taiwan thrives,
the world benefits.”

The problem we solve

When international audiences search for Taiwan-related topics, what they find is rarely a story told by the Taiwanese themselves. Instead they get Beijing’s framing (“Taiwan is part of China”), oversimplified Western retellings (“cross-strait tensions”), or fragmented social-media posts.

Taiwan’s voice is not absent — it lacks a structured, search-engine-indexed, citable foreign-language content system.

This narrative vacuum is Beijing’s greatest propaganda dividend. It doesn’t need to convince anyone; it only needs to fill the space before Taiwan speaks. Taiwan Frogcast exists to fill that space.

Information warfare does not have to convince you of anything. It only has to leave you unsure who to believe. In an information environment with no Taiwanese version in it, that is easy to do.

So we are not adding volume. We are adding citability. A post with no source can be loud for a day and gone the next. Material that carries a source you can follow ends up in someone’s slide deck, someone’s paper, someone’s briefing — and stays there.

Our stance

We never soften the position, but we never substitute emotion for evidence. Every claim must be citable, traceable, and re-tellable to audiences across the political spectrum. We hold that Taiwan is a de facto sovereign and independent country, pursuing full de jure nationhood. On this path, preserving a free and democratic way of life is the highest priority.

Our tone

Draw people in with charm, keep them with substance, and make them share with warmth. Our content is cute but not childish, professional but not cold, firm but never hostile.

What we’ve made so far

In the press

See all press coverage →

The organisation

Taiwan Frogcast is owned and operated by Frogcast Society, a registered non-profit society in British Columbia, Canada (Incorporation No. S0083855). Our team also produces Ontario Counterattack, a separate Mandarin (TW) channel for audiences in Taiwan.

The world will hear Taiwan’s story.
The only question is whose version.

That version can be the one you passed on.

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Coming soon: Taiwan 101

A short course that answers the big questions first. What Taiwan is. Why it matters. What is actually going on.

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